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Estate Agency and Related Services

Residential Sales and Lettings

LSL is the second largest estate agency network in the UK1. It has strong established high street brands including Your Move, the most recognised estate agency brand in the UK2, and Marsh & Parsons which brings exposure to the Central London property market. Branch services include Residential Sales, Lettings and Financial Services and a successful franchise model operates in 114 branches across Your Move, Reeds Rains and Davis Tate. All brands are members of The Property Ombudsman (TPO) Redress Scheme, which operates a residential sales and lettings code of practice approved by the Trading Standards Institute (TSI) under its Consumer Codes Approval Scheme (CCAS).

Your Move

The largest single branded UK estate agency with 282 branches operating throughout the UK and the most visited UK estate agency website3 with over 10 million visits in 20154. was relaunched in 2015 with a responsive design and personalised features for customers. Your Move has a dedicated careers website listing current vacancies in estate agency at Your Move Jobs

Reeds Rains

A predominantly northern based network of 167 branches and the highest brand awareness of any estate agent brand in the North East, the North West and Yorkshire2.

Marsh & Parsons

Leading London premium brand estate agency operating in the prime Central, North West, West and South West London property markets out of 24 branches.


LSLi is the holding company and financial services provider for nine estate agency brands with an expanding network of 65 branches. The brands in the LSLi network are based predominantly in and around Greater London and the Home Counties: Intercounty, Frosts, JNP, Goodfellows, Davis Tate, Lauristons, LawlorsHawes & Co and Thomas Morris.

LSL Land & New Homes

LSL Land & New Homes is a dedicated website providing information on services for new build developers and providing buyers with the opportunity to search for new homes across the networks operated by the LSL Property Services Group estate agency companies.

Asset Management

LSL’s asset management companies are market leaders in the sale of residential properties on behalf of corporate clients. In 2015 they managed 2,954 repossessions utilising a network of up to 1,652 estate agency branches nationwide.

LSL Corporate Client Department

LSL CCD operates a repossessions asset management business and a property management business for multi-property landlords and is a leading property specialist, providing services to national and global institutions.

St Trinity Asset Management

The Group’s second asset management business was created in 2010 and specialises in repossession property sales as well as offering a range of other services including part exchanged property sales, bulk property disposal, auction sales, property relocations and conveyancing.

Templeton LPA Chartered Surveyors

Law of Property Act fixed charge receiver joined the Group in 2010.

Financial Services

LSL’s Financial Services teams specialise in the brokerage of mortgage and protection products through a range of brands. LSL’s combined appointed representative network is the second largest in the UK5 and across the various brands, the Group now has 635 appointed representative firms and 1,509 advisors. The total value of mortgage completions arranged in 2015 was £14.5bn up 25% from 2014.

First Complete

Directly authorised by the FCA, operating a mortgage brokerage business and mortgage intermediary network. First Complete acts as principal for most of the estate agency businesses within LSL’s Estate Agency Division, enabling their employed financial consultants to offer Financial Services to customers of the branch networks.

Pink Home Loans

Directly authorised by the FCA, operating a mortgage network, providing products and services to financial intermediaries since 1990, joining the LSL Group in 2010.

The Mortgage Alliance

The Mortgage Alliance (which also trades as TMA) is a trading style for a mortgage club which distributes mortgages and financial services products to directly authorised mortgage intermediaries.

Also, Your Move and Reeds Rains are appointed representatives of First Complete and provide financial services, through employed financial consultants based in their Estate Agency branches and call centres; Embrace Mortgage Services which is a trading name of LSLi does the same across the LSLi group of companies; and Linear Financial Solutions, an appointed representative of Pink Home Loans and Openwork, provides those products through a network of financial consultants based remotely and in the branches of estate agents. Mortgages First is an appointed representative of First Complete. First2Protect is a specialist business arranging household insurance for customers of LSL’s Estate Agency Division and third party introducers.

1 The LSL Estate Agency Network is made up of wholly owned and franchised branches. The market position is based on LSL’s own calculations and assessment of branch numbers using publicly available data.

2 Source: ResearchBods Brand Awareness Study August 2015

3 Source: Hitwise December 2015

4 Source: Google Analytics

5 Source: Which Network – Network Performance Figures for 2015 showing the combined numbers for First Complete and Pink.