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May 18, 2011

LSL Land and New Homes


LSL Property Services (LSL) is expanding its land and new homes department.

LSL ( believes the market will expand rapidly in the next year having seen the number of land banks in the UK rise significantly over the last 18 months. In anticipation of a further increase in activity, LSL are launching a land and new homes website. LSL has already increased its spending on this division by 60% and is now in the process of trebling the division's workforce to service the demand for undeveloped plots and new-build properties.

David Newnes, estate agency managing director of LSL Property Services, owners of Your Move and Reeds Rains says: "We are committed to growing this part of our business because it's already showing signs of recovery. Following the UK's emergence from recession, 2010 was the first year since 2005 when homebuilding starts increasedi. Berkely Group is predicting a 5% rise in property prices as a result of short supply of new-builds, which indicates the market is set for healthy growth in the coming months and yearsii."

"While many companies have decided to scale back their land and new homes operations, we believe the short supply of housing in England and Wales, along with the government's newly announced FirstBuy scheme will drive demand for new build housing and make this a potentially lucrative area for both buyers and sellers.

"We've already quadrupled the size of our team in the south of England and have hired three new regional MD's there to deal with strong demand for new build properties and undeveloped plits there."

The land and new homes team will offer a bespoke site sales service which takes advantage of LSL's 570 branches nationwide to ensure the greatest possible exposure is given to new build properties across the country. LSL will also be offering support to developers interested in shared ownership, using the company's database of national portfolio buyers and extensive contacts with the building industry to put developers in touch with buyers looking for investment opportunities.

David Newnes continues: "LSL's national coverage puts us in an especially strong position to make the most of the opportunities available in the new build sector. It's vital for developers to be able to execute their sales strategy in their planned timeframes and for the right price. With a broad database of potential co-investors and the ability to access large numbers of residential buyers, we expect to offer the best possible understanding of sellers' target audiences, which is a prerequisite to a successful sales strategy."

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