LSL Brands

LSL is one of the largest providers of services to mortgage intermediaries and franchised estate agencies and provides valuation services to many of the UK’s largest mortgage lenders.

Financial Services Division

LSL’s Financial Services businesses provide services relating to the arrangement of mortgages and non-investment insurance products across several different market sectors. Technology is at the heart of LSL’s financial services proposition, through its award-winning (*) ‘Toolbox’ and innovative Mortgage Gym technology.

(*) Best Technology Initiative’ award in 2019 at The London Institute of Banking & Finance ‘Financial Innovation Awards 2019


PRIMIS mortgage network

PRIMIS* mortgage network is one of the largest UK mortgage networks with 930 (**) affiliated firms and nearly 2,600 advisers. Its exclusive and bespoke Toolbox software provides appointed representatives with an award-winning, end-to- end customer service platform.

(*) PRIMIS is a trading style of the First Complete, Advance Mortgage Funding and Personal Touch Financial Services networks which are all authorised and regulated by the FCA (**) Toolbox 31 December 2020


The Mortgage Alliance

The Mortgage Alliance* distributes mortgages and financial services products to mortgage intermediaries who are directly authorised and regulated by the FCA.

(*)The Mortgage Alliance is a trading style of the First Complete and Advance Mortgage Funding networks


Linear Financial Solutions

Linear Financial Solutions is an appointed representative of PRIMIS (Advance Mortgage Funding). It provides financial consultants, who are based in the branches of independent estate agents.

Surveying and Valuation Services Division


e.surv |

e.surv is one of the UK’s leading providers of residential valuations, surveying, and property risk services, directly employing over 600 residential valuing surveyors and supported by an extensive panel network of subcontractors and consultant valuers.

The business continues to pioneer data-led valuation methodologies and unrivalled market insight, working with over 20 leading mortgage lenders and other entities with interests in residential property, including more specialist lending sectors such as, Buy to Let lending and HMOs, Equity Release, and Later Life Lending. Through its bespoke consumer proposition, HomePlus, e.surv offers a digital home survey and valuation reports, together with a Knowledge Hub of guidance for buyers and home owners on maintaining and maximising property values.


Walker Fraser Steele

Walker Fraser Steele is one of the longest established Chartered Surveyor brands in Scotland. It was founded in Glasgow in 1884 and became part of e.surv in 2013, enabling e.surv to cater for the unique requirements of the Scottish market. The business now provides surveying and valuation services from locations across Scotland for both local and national clients, including the Home Report, an essential component of the Scottish home buying process.

Estate Agency Division

LSL is one of the largest providers of estate agency franchise services in the UK, supplying services to a network of over 300 branches across the UK. These branches are independently managed and operated by 62 estate agency franchisees under various brands including Your Move, Reeds Rains, Intercounty, Frosts, JNP, Goodfellows, Davis Tate, Lawlors, Hawes & Co and Thomas Morris.



Your Move and Reeds Rains |

Your Move and Reeds Rains are two of the UK’s best known Estate Agency brands, with around 160 branches nationally, owned and operated by 60 different independent franchisees.



Intercounty | Frosts | JNP | Goodfellows | Davis Tate | Lawlors | Hawes & Co | Thomas Morris.

LSLi is made up of eight Estate Agency brands with around 35 branches in and around the Home Counties, owned and operated by three independent franchisees.


LSL Land & New Homes

LSL Land & New Homes provides a complete range of specialist services for housebuilders, developers and investors of all sizes.



Homefast provides conveyancing panel management and support services to LSL’s franchisees.and their customers.


LSL Corporate Client Department

LSL’s asset management companies are market leaders in managing the sale of residential properties on behalf of corporate clients and property investors. LSL Corporate Client Department, which provides repossessions asset management services.


Templeton LPA

LSL’s asset management companies are market leaders in managing the sale of residential properties on behalf of corporate clients and property investors. Templeton LPA, which is a Law of Property Act fixed charge receiver.