Who are we

Who are we

Who are we

Who are we

Our Business Model

LSL’s strategy


Financial Services is at the heart of LSL’s strategy. The Group will continue to grow its Surveying and Valuation and Estate Agency Divisions and implement a new target operating model, including a specific focus on leveraging their capabilities to grow the Financial Services Division.

LSL already operates some of the most successful financial services businesses in the UK. Through its intermediary networks and club, it provided services in relation to £32.6bn of mortgage completions in 2020, equating to just over 9% of the total purchase and remortgage markets.

LSL is also a specialist in providing mortgage and protection advice to estate agency customers and owns two of the UK’s largest new homes mortgage advice businesses, and a number of award-winning technologies in Toolbox, Mortgage Gym, and Direct Life and Pension Services.

LSL aims to:

  • Remain the leading mortgage network and club in the UK, further growing market share.
  • Become a major player in distribution via estate agencies, as demonstrated by its new long term partnership with The Property Franchise Group.
  • Buy and build a major national mortgage broker by executing a ?buy and- build? strategy through the Pivotal Growth joint venture.
  • Significantly increase revenues in all channels by optimising existing products and services and introducing new ones, including protection, general insurance, conveyancing and surveys.

Business model