Who we are

Our Business Model

Putting LSL's strategy into action.

The execution of the strategy results in market leading positions in the Group’s business segments which produces a virtuous circle of strong revenues, profitability and cash flow which allows significant reinvestment in the business in order to further enhance LSL’s market positions while also paying out a significant proportion of earnings as a dividend to Shareholders.


  • LSL has market leading positions in residential property surveying, mortgage valuations, asset management, residential sales, lettings and mortgage, pure protection and general insurance brokerage services.
  • LSL serves retail customers in its Estate Agency businesses, such as house sellers and buyers, and landlords and tenants by providing Residential Sales, Lettings, mortgage, pure protection and general insurance brokerage services and other related services.
  • LSL serves business customers in its Surveying and Asset Management businesses, such as banks and building societies, and benefits from long-term relationships and contracts.
  • The growth and reputation of LSL is dependent on providing exceptional service and appropriate outcomes for customers.
  • The business has low capital requirements and is highly cash generative.
  • The business model has demonstrated resilience to changes in the residential property market due to its market positions in Lettings (recurring income) and Asset Management (counter-cyclical income).
  • The model benefits from scale and investment to ensure the Surveying business has the best technology in the market to help it maintain its market leading position and to improve quality, service performance and risk management for clients.
  • The Estate Agency branches focus on customer service by utilising hubs and call centres to provide instructions to the branches and to handle certain administrative tasks centrally.
  • LSL allocates the strong cash generation between paying dividends to Shareholders, reinvesting in the business to drive future organic growth and in making selective, value adding acquisitions.

Business Model