Who we are

Who are we

Our Brands

LSL is one of the largest providers of services to mortgage intermediaries, specialist mortgage and protection advice to estate agency and new build customers and valuation services to the UK’s biggest mortgage lenders.

Financial Services Division

LSL’s Financial Services businesses provide services relating to the arrangement of mortgages and non-investment insurance products across several different market sectors. Technology is at the heart of LSL’s financial services proposition, through its award-winning (*) ‘Toolbox’ and innovative Mortgage Gym technology.

(*) Best Technology Initiative’ award in 2019 at The London Institute of Banking & Finance ‘Financial Innovation Awards 2019


PRIMIS Mortgage Network

PRIMIS* mortgage network is one of the largest UK mortgage networks with 930 (**) affiliated firms and nearly 2,600 advisers. Its exclusive and bespoke Toolbox software provides appointed representatives with an award-winning, end-to- end customer service platform.

(*) PRIMIS is a trading style of the First Complete, Advance Mortgage Funding and Personal Touch Financial Services networks which are all authorised and regulated by the FCA (**) Toolbox 31 December 2020
The Mortgage Alliance

The Mortgage Alliance* distributes mortgages and financial services products to mortgage intermediaries who are directly authorised and regulated by the FCA.

(*)The Mortgage Alliance is a trading style of the First Complete and Advance Mortgage Funding networks

New Build Home

Group First: Mortgages First and Insurance First Brokers RSC New Homes Ltd

Mortgages First and RSC New Homes are both appointed representatives of PRIMIS (First Complete) and specialise in arranging mortgages and non-investment insurance products for customers financing the purchase of new build properties.

Insurance First is an appointed representative of PRIMIS (First Complete) and specialises in arranging non-investment insurance products for customers purchasing new-build property.

Insurance First

Insurance First is an appointed representative of PRIMIS (First Complete). It specialises in arranging non-investment insurance products for customers purchasing new build properties.

Direct to Consumer

Embrace Financial Services

Embrace Financial Services is an appointed representative of PRIMIS (First Complete). Its employed and self-employed financial consultants specialise in the delivery of mortgage and protection advice to estate agencies including the Group’s franchised and owned estate agency branches.

Linear Financial Solutions

Linear Financial Solutions is an appointed representative of PRIMIS (Advance Mortgage Funding). It provides financial consultants, who are based in the branches of independent estate agents.

Insurance Specialists


First2Protect is a specialist business arranging household insurance for customers of LSL’s Estate Agency Division and third party introducers.

Surveying and Valuation Services Division

e.surv Chartered Surveyors

e.surv Chartered Surveyors has been trading since 1989 and is one of the UK’s largest providers of surveying and valuation services (*). It is the UK’s biggest employer of Royal Institution of Chartered Surveyors (RICS) registered surveyors (**), with a network of more than 600. It uses industry-leading technology to provide a range of products and services to a customer base that includes lenders, intermediaries, social housing entities, estate agents and consumers. It is also a leading supplier in the growing later-life lending market.

(*) and (**) LSL’s own calculations and assessment using publicly available data at 31 December 2020
Walker Fraser Steele Chartered Surveyors

Walker Fraser Steele is one of the longest established Chartered Surveyor brands in Scotland. It was founded in Glasgow in 1884 and became part of e.surv in 2013, enabling e.surv to cater for the unique requirements of the Scottish market. The business now provides surveying and valuation services from locations across Scotland for both local and national clients, including the Home Report, an essential component of the Scottish home buying process.

Estate Agency Division

Residential Sales and Lettings

LSL owns one of the largest combined estate agency in the UK (*) It has strong and established high street estate agency brands, including both franchised and owned branches. (*)LSL’s own calculations and assessment of branch numbers using publicly available data at 31 December 2020.

Franchised Estate Agencies

Reeds Rains

There are 130 franchised branches owned by 59 different independent franchisees, mainly concentrated in the Your Move and Reeds Rains brands and located across the UK. Most of these branches offer both residential sales and lettings services.


Owned Estate Agencies

Reeds Rains

All of LSL’s owned branches offer residential sales and lettings services. There are 89 owned Your Move branches nationally and 56 owned Reeds Rains branches, concentrated mainly in the north of England.


Marsh & Parsons

Marsh & Parsons operates from 30 branches and is a leading London premium brand estate agency, which brings coverage to prime Central London and prime Outer London.


LSLi has a combined network of 51 owned branches in the south east of England and is made up of nine Estate Agency companies owned by the holding company LSLi. All of LSL’s Residential Sales and Lettings businesses are members of The Property Ombudsman Scheme (TPOS), which operates a residential sales and lettings code of practice approved by the Trading Standards Institute (TSI) under its Consumer Codes Approval Scheme (CCAS).

LSLi: IntercountyFrostsJNPGoodfellowsDavis TateLauristonsLawlorsHawes & Co and Thomas Morris.

Land & New Homes Specialist

LSL Land & New Homes

LSL Land & New Homes provides a complete range of specialist services for housebuilders, developers and investors of all sizes.

Specialist Property Services


Homefast provides conveyancing panel management and support services to LSL’s Residential Sales and Lettings branches and customers.

Asset Management

LSL Corporate Client Department
St Trinity Asset Management
Templeton LPA Chartered Surveyors

LSL’s asset management companies are market leaders in managing the sale of residential properties on behalf of corporate clients and property investors. LSL’s three asset management companies are: LSL Corporate Client Department, which provides repossessions asset management services and property management services to multi-property landlords; and Templeton LPA, which is a Law of Property Act fixed charge receiver..