LSL Brands

We are made up of three Divisions, each of which is a leading player in the large markets in which it operates. This breadth of scale, and their strong reputations, people and brands, provide competitive strength to the Group.

Financial Services Division

The Division provides an extensive product panel, compliance and other services to almost 2,600 advisers and 1,049 firms. PRIMIS is one of the UK’s largest mortgage and insurance networks and together with the distribution introduced by independent brokers to The Mortgage Alliance, TMA, the Division has a mortgage market share of one in nine UK purchases and remortgages. The Division also includes the Group’s joint venture investment, Pivotal Growth, established in 2021 with Pollen Street Capital to execute a ‘buy and build’ strategy of mortgage brokers. Since formation it has acquired 23 firms and now has more than 500 mortgage advisers.

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Surveying & Valuation Division

The Division’s principal business is the provision of surveyor-led valuations to UK mortgage lenders. It has recently won a major contract for its Automated Valuation Model (AVM) making it the only provider in the UK to offer the full range of valuation methodologies. It also provides surveying and valuation services to consumers. It is one of the UK’s biggest employers of Royal Institution of Chartered Surveyors (RICS) registered surveyors, with 491 (FTE) surveyors, and counts five of the top six UK lenders amongst its clients. The Division includes e.surv as well as Walker Fraser Steele Chartered Surveyors, which services the Scottish market.

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The Division also manages the sale of residential properties on behalf of corporate clients and property investors through its asset management businesses – LSL Corporate Client Services and Templeton LPA.

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Estate Agency Franchising Division

The Division’s principal business is the provision of franchising services, such as brand marketing and commercial and IT support, to a network of 62 franchisees which operate 312 territories across the UK. These territories are independently managed and operated by the franchisees under various brands, including Your Move and Reeds Rains, as well as several local brands.

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The Division’s principal business is the provision of franchising services, such as brand marketing and commercial and IT support, to a network of 62 franchisees which operate 312 territories across the UK. These territories are independently managed and operated by the franchisees under various brands, including Your Move and Reeds Rains, as well as several local brands.

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