Our Brands
LSL is one of the largest providers of services to mortgage intermediaries, specialist mortgage and protection advice to estate agency and new build customers and valuation services to the UK’s biggest mortgage lenders.
Financial Services Division
LSL’s Financial Services businesses provide services relating to the arrangement of mortgages and non-investment insurance products across several different market sectors. Technology is at the heart of LSL’s financial services proposition, through its award-winning (*) ‘Toolbox’ and innovative Mortgage Gym technology.
(*) Best Technology Initiative’ award in 2019 at The London Institute of Banking & Finance ‘Financial Innovation Awards 2019
Intermediary
PRIMIS* mortgage network is one of the largest UK mortgage networks with 930 (**) affiliated firms and nearly 2,600 advisers. Its exclusive and bespoke Toolbox software provides appointed representatives with an award-winning, end-to- end customer service platform.
www.primis.co.uk
The Mortgage Alliance* distributes mortgages and financial services products to mortgage intermediaries who are directly authorised and regulated by the FCA.
www.tmaclub.com
New Build Home
Mortgages First and RSC New Homes are both appointed representatives of PRIMIS (First Complete) and specialise in arranging mortgages and non-investment insurance products for customers financing the purchase of new build properties.
Insurance First is an appointed representative of PRIMIS (First Complete) and specialises in arranging non-investment insurance products for customers purchasing new-build property.
www.mortgages-first.co.uk
www.rscnewhomes.com
Insurance First is an appointed representative of PRIMIS (First Complete). It specialises in arranging non-investment insurance products for customers purchasing new build properties.
www.insurance-first.co.uk
Direct to Consumer
Embrace Financial Services is an appointed representative of PRIMIS (First Complete). Its employed and self-employed financial consultants specialise in the delivery of mortgage and protection advice to estate agencies including the Group’s franchised and owned estate agency branches.
www.embracefs.co.uk
Linear Financial Solutions is an appointed representative of PRIMIS (Advance Mortgage Funding). It provides financial consultants, who are based in the branches of independent estate agents.
www.linearfs.com
Insurance Specialists
First2Protect is a specialist business arranging household insurance for customers of LSL’s Estate Agency Division and third party introducers.
www.first2protect.co.uk
Surveying and Valuation Services Division
e.surv Chartered Surveyors has been trading since 1989 and is one of the UK’s largest providers of surveying and valuation services (*). It is the UK’s biggest employer of Royal Institution of Chartered Surveyors (RICS) registered surveyors (**), with a network of more than 600. It uses industry-leading technology to provide a range of products and services to a customer base that includes lenders, intermediaries, social housing entities, estate agents and consumers. It is also a leading supplier in the growing later-life lending market.
www.esurv.co.uk
Walker Fraser Steele is one of the longest established Chartered Surveyor brands in Scotland. It was founded in Glasgow in 1884 and became part of e.surv in 2013, enabling e.surv to cater for the unique requirements of the Scottish market. The business now provides surveying and valuation services from locations across Scotland for both local and national clients, including the Home Report, an essential component of the Scottish home buying process.
www.esurvscotland.co.uk
Estate Agency Division
Residential Sales and Lettings
LSL owns one of the largest combined estate agency in the UK (*) It has strong and established high street estate agency brands, including both franchised and owned branches. (*)LSL’s own calculations and assessment of branch numbers using publicly available data at 31 December 2020.
Franchised Estate Agencies
There are 130 franchised branches owned by 59 different independent franchisees, mainly concentrated in the Your Move and Reeds Rains brands and located across the UK. Most of these branches offer both residential sales and lettings services.
Owned Estate Agencies
All of LSL’s owned branches offer residential sales and lettings services. There are 89 owned Your Move branches nationally and 56 owned Reeds Rains branches, concentrated mainly in the north of England.
Marsh & Parsons operates from 30 branches and is a leading London premium brand estate agency, which brings coverage to prime Central London and prime Outer London.
www.marshandparsons.co.uk

LSLi has a combined network of 51 owned branches in the south east of England and is made up of nine Estate Agency companies owned by the holding company LSLi. All of LSL’s Residential Sales and Lettings businesses are members of The Property Ombudsman Scheme (TPOS), which operates a residential sales and lettings code of practice approved by the Trading Standards Institute (TSI) under its Consumer Codes Approval Scheme (CCAS).
LSLi: Intercounty, Frosts, JNP, Goodfellows, Davis Tate, Lauristons, Lawlors, Hawes & Co and Thomas Morris.
Land & New Homes Specialist
LSL Land & New Homes provides a complete range of specialist services for housebuilders, developers and investors of all sizes.
www.lsllandandnewhomes.co.uk
Specialist Property Services

Homefast provides conveyancing panel management and support services to LSL’s Residential Sales and Lettings branches and customers.
www.homefast.co.uk
Asset Management
LSL’s asset management companies are market leaders in managing the sale of residential properties on behalf of corporate clients and property investors. LSL’s three asset management companies are: LSL Corporate Client Department, which provides repossessions asset management services and property management services to multi-property landlords; and Templeton LPA, which is a Law of Property Act fixed charge receiver..