Who are we

Who are we

Who are we

Who are we

Our Brands

LSL Property Services plc is a leading provider of residential property services.

We operate in three key markets: estate agency, financial services, and surveying and valuation services.

Estate Agency Division

Residential Sales and Lettings

All LSL’s Residential Sales and Lettings estate agency companies are members of The Property Ombudsman Scheme (TPOS), which operates a residential sales and lettings code of practice approved by the Trading Standards Institute (TSI) under its Consumer Codes Approval Scheme (CCAS). LSL is one of the largest estate agency networks in the UK 1. It has strong established high street estate agency brands. These include:

Your Move, with 89 owned branches and 80 independently owned franchised branches, is one of the largest estate agency brands in the UK today.

Reeds Rains

Reeds Rains, established in 1868, it is a predominantly northern based network of 55 owned branches and 50 independently owned franchised branches.

Marsh & Parsons

Marsh & Parsons, operating out of 31 branches, a leading London premium brand estate agency which brings exposure to the prime and outer Central London property markets.


LSLi nine estate agency companies with a combined network of 57 branches (and two independently owned franchises) based in the South East of England; and owned by the holding company LSLi: IntercountyFrostsJNPGoodfellowsDavis TateLauristonsLawlorsHawes & Co and Thomas Morris.

LSL Land & New Homes

LSL Land & New Homes, a land and new homes business that provides a complete range of specialist services for house builders, developers and investors of all sizes.


Homefast, which provides conveyancing panel management and support services to LSL’s Residential Sales and Lettings branches and customers.

Asset Management

LSL’s asset management companies are market leaders in the management of the sale of residential properties on behalf of corporate clients and property investors. LSL’s three asset management companies are:

LSL Corporate Client Department

LSL Corporate Client Department operates a repossessions asset management business and a property management business for multi-property landlords.

St Trinity Asset Management

St Trinity Asset Management specialises in repossession property sales.

Templeton LPA Chartered Surveyors

Templeton LPA a Law of Property Act fixed charge receiver.

Financial Services Division

LSL’s Financial Services businesses provide services relating to the arrangement of mortgages and non-investment insurance products across three main sectors.

PRIMIS Mortgage Network

PRIMIS is the trading style of LSL’s mortgage and non-investment intermediary networks that are all authorised and regulated by the FCA. PRIMIS is a trading style of First Complete, Advance Mortgage Funding (formerly trading as Pink Home Loans) and Personal Touch Financial Services.

The Mortgage Alliance

The Mortgage Alliance is a trading style of First Complete and Advance Mortgage Funding and distributes mortgages and financial services products to mortgage intermediaries who are directly authorised and regulated by the FCA.

Embrace Financial Services

Embrace Financial Services is an appointed representative of PRIMIS (First Complete) and employs financial consultants who deliver services to customers of the Group’s Estate Agencies and third party introducers. 

Linear Financial Solutions

Linear Financial Solutions is an appointed representative of PRIMIS (Advanced Mortgage Funding) and provides financial consultants who are based in the branches of independent estate agents.

Group First: Mortgages First and Insurance First Brokers RSC New Homes Ltd

Mortgages First and RSC New Homes are both appointed representatives of PRIMIS (First Complete) and specialise in arranging mortgages and non-investment insurance products to customers financing the purchase of new-build properties.

Insurance First is an appointed representative of PRIMIS (First Complete) and specialises in arranging non-investment insurance products for customers purchasing new-build property.


First2Protect is a specialist business arranging household insurance for customers of LSL’s Estate Agency Division and third party introducers.

Mortgage Gym

Included within the Financial Services segment is LSL’s investment in Mortgage Gym, which is a digital marketplace that matches mortgage borrowers with mortgage lenders.

Surveying and Valuation Services Division

e.surv Chartered Surveyors

e.surv Chartered Surveyors is one of the country’s largest providers of property risk and residential valuation services 4. With a network of over 600 surveyors, e.surv is the UK’s largest employer of RICS registered surveyors 5. They use industry-leading technology to provide a range of products and services to a customer base that includes lenders, intermediaries, social housing entities, estate agents, and consumers.

Walker Fraser Steele Chartered Surveyors

Walker Fraser Steele is one of the longest established Chartered Surveyor brands in Scotland, Walker Fraser Steele was founded in Glasgow in 1884 and became part of e.surv Chartered Surveyors in 2013. The acquisition substantially expanded LSL’s geographic coverage within Scotland and the business now provides surveying and valuation services from locations across Scotland for both local and national clients, including the Home Report, an essential component of the Scottish home buying process.

1 The LSL Estate Agency network is made up of wholly owned and franchised branches. The market position is based on LSL’s own calculations and assessment of branch numbers using publicly available data.
FCA Register.
Which Network – network performance figures for January 2020 showing the combined numbers for PRIMIS (First Complete, Advance Mortgage Funding and Personal Touch Financial Services).
The market position is based on LSL’s own calculations and assessment using publicly available data.
LSL sources/data analysis.