Who we are

Brands of LSL Property Services

LSL has established leading positions in its market segments.

Our market can be categorised into two principal segments: Estate Agency and Related Services and Surveying and Valuation Services.


Estate Agency Division – Estate Agency and Related Services

Residential Sales and Lettings

LSL is one of the largest estate agency networks in the UK1. It has strong established high street brands including Your Move, the largest UK single brand estate agent on the high street2, and Marsh & Parsons which brings exposure to the prime and outer Central London property markets. Branch services include Residential Sales, Lettings and Financial Services and a successful franchise model which operates in 104 branches across predominantly Your Move and Reeds Rains. All Estate Agency brands are members of The Property Ombudsman (TPO) Redress Scheme, which operates a residential sales and lettings code of practice approved by the Trading Standards Institute (TSI) under its Consumer Codes Approval Scheme (CCAS). The Financial Services businesses are subject to the Financial Ombudsman Service and also contribute to the funding of the Financial Services Compensation Scheme through regulatory fees and charges.

Your Move

Your Move is the largest UK single branded estate agent2 with 260 branches operating throughout the UK with strong brand awareness and one of the most visited UK estate agency websites3 with over 11 million visits in 20174. Your Move has a dedicated careers website listing current vacancies in estate agency at Your Move Jobs
www.your-move.co.uk

 
Reeds Rains

Reeds Rains is a predominantly northern based network of over 154 branches and the highest brand awareness of any estate agent brand in the North East, the North West and Yorkshire2.
www.reedsrains.co.uk

 
Marsh & Parsons

Marsh & Parsons is a leading London premium brand estate agency operating in the prime Central, North, North West, West and South West London property markets out of 27 branches.
www.marshandparsons.co.uk

 
LSLi

LSLi is the holding company and financial services provider for nine estate agency brands with an expanding network of 64 branches. The brands in the LSLi network are based predominantly in and around Greater London and the Home Counties: IntercountyFrostsJNP,GoodfellowsDavis TateLauristonsLawlorsHawes & Co and Thomas Morris.

 
LSL Land & New Homes

LSL Land & New Homes provides a wide range of services for new build developers, builders and property investors. Their website provide buyers with the opportunity to search for development land and new build homes across the networks operated by the LSL Property Services Group estate agency companies.
www.lsllandandnewhomes.co.uk

 
LSL Land & New Homes

Group First: Mortgages First and Insurance First Brokers was acquired in 2016, provides mortgage and protection brokerage services to purchasers of new homes through its subsidiaries: Mortgages First and Insurance First Brokers.
www.mortgages-first.co.uk

 
First2Protect

First2Protect have been providing insurance services to customers of firms within the LSL Group for over 20 years through various trading styles, and offer competitively priced insurance products for property owners, landlords and tenants.
www.first2protect.co.uk

Estate Agency Division – Estate Agency and Related Services

Residential Sales and Lettings

LSL is one of the largest estate agency networks in the UK1. It has strong established high street brands including Your Move, the largest UK single brand estate agent on the high street2, and Marsh & Parsons which brings exposure to the prime and outer Central London property markets. Branch services include Residential Sales, Lettings and Financial Services and a successful franchise model which operates in 104 branches across predominantly Your Move and Reeds Rains. All Estate Agency brands are members of The Property Ombudsman (TPO) Redress Scheme, which operates a residential sales and lettings code of practice approved by the Trading Standards Institute (TSI) under its Consumer Codes Approval Scheme (CCAS). The Financial Services businesses are subject to the Financial Ombudsman Service and also contribute to the funding of the Financial Services Compensation Scheme through regulatory fees and charges.

Your Move

Your Move is the largest UK single branded estate agent2 with 260 branches operating throughout the UK with strong brand awareness and one of the most visited UK estate agency websites3 with over 11 million visits in 20174. Your Move has a dedicated careers website listing current vacancies in estate agency at Your Move Jobs
www.your-move.co.uk

Reeds Rains

Reeds Rains is a predominantly northern based network of over 154 branches and the highest brand awareness of any estate agent brand in the North East, the North West and Yorkshire2.
www.reedsrains.co.uk

Marsh & Parsons

Marsh & Parsons is a leading London premium brand estate agency operating in the prime Central, North, North West, West and South West London property markets out of 27 branches.
www.marshandparsons.co.uk

Marsh & Parsons

Group First: Mortgages First and Insurance First Brokers was acquired in 2016, provides mortgage and protection brokerage services to purchasers of new homes through its subsidiaries: Mortgages First and Insurance First Brokers
www.mortgages-first.co.uk

First2Protect

First2Protect have been providing insurance services to customers of firms within the LSL Group for over 20 years through various trading styles, and offer competitively priced insurance products for property owners, landlords and tenants.
www.first2protect.co.uk

LSLi

LSLi is the holding company and financial services provider for nine estate agency brands with an expanding network of 64 branches. The brands in the LSLi network are based predominantly in and around Greater London and the Home Counties: IntercountyFrostsJNP,GoodfellowsDavis TateLauristonsLawlorsHawes & Co and Thomas Morris.

LSLi

LSL Land & New Homes provides a wide range of services for new build developers, builders and property investors. Their website provide buyers with the opportunity to search for development land and new build homes across the networks operated by the LSL Property Services Group estate agency companies.
www.lsllandandnewhomes.co.uk

Asset Management

LSL’s asset management companies are market leaders in the sale of residential properties on behalf of corporate clients. In 2017 they managed 2,269 repossessions utilising a network of up to 1,157 estate agency branches nationwide.

LSL Corporate Client Department

LSL Corporate Client Department operates a repossessions asset management business and a property management business for multi-property landlords and is a leading property specialist, providing services to national and global institutions.
www.lsl-ccd.co.uk

 
St Trinity Asset Management

St Trinity Asset Management is the group’s second asset management business was created in 2010 and specialises in repossession property sales as well as offering a range of other services including part exchanged property sales, bulk property disposal, auction sales, property relocations and conveyancing.
www.sttrinityassetmanagement.co.uk

 
Templeton LPA Chartered Surveyors

Templeton LPA Chartered Surveyors is a Law of Property Act fixed charge receiver joined the Group in 2010.
www.templetonlpa.com

 
LSL PRS

PRSim operates as a strategic property services partner to Private Rented Sector investors nationwide, offering an unrivalled end-to-end PRS & Build to Rent data, consultancy and operational management solution.
www.prsim.co.uk


Asset Management

LSL’s asset management companies are market leaders in the sale of residential properties on behalf of corporate clients. In 2017 they managed 2,269 repossessions utilising a network of up to 1,157 estate agency branches nationwide.

LSL Corporate Client Department

LSL Corporate Client Department operates a repossessions asset management business and a property management business for multi-property landlords and is a leading property specialist, providing services to national and global institutions.
www.lsl-ccd.co.uk

St Trinity Asset Management

St Trinity Asset Management is the group’s second asset management business was created in 2010 and specialises in repossession property sales as well as offering a range of other services including part exchanged property sales, bulk property disposal, auction sales, property relocations and conveyancing.
www.sttrinityassetmanagement.co.uk

Templeton LPA Chartered Surveyors

Templeton LPA Chartered Surveyors is a Law of Property Act fixed charge receiver joined the Group in 2010.
www.templetonlpa.com

LSL PRS

PRSim operates as a strategic property services partner to Private Rented Sector investors nationwide, offering an unrivalled end-to-end PRS & Build to Rent data, consultancy and operational management solution.
www.prsim.co.uk

Financial Services

LSL’s Financial Services teams specialise in the brokerage of mortgage, pure protection and general insurance products through a range of brands. Following the acquisition of Personal Touch Financial Services in January 2018, LSL’s combined appointed representative network is the second largest in the UK5 and across its brands, the Group has 682 appointed representative firms and 1,745 advisers. The total value of mortgage completions arranged by PRIMIS in 2017 was £21.0bn up 22.8% from 2016.

Embrace Financial Services

Embrace Financial Services (Embrace) was created in December 2018, bringing together over 350 financial advisers from Embrace Mortgage Services and the Your Move and Reeds Rains estate agency networks. Embrace financial advisers have experience of arranging mortgages and protection insurance policies for all types of customers, from first time buyers to long term property investors, and can help customers who are remortgaging, upsizing and downsizing – right across the UK.
www.embracefs.co.uk

 
PRIMIS Mortgage Network

PRIMIS Mortgage Network is a trading name of First Complete and Advance Mortgage Funding and both companies are directly authorised by the FCA. First Complete acts as principal for most of the estate agency businesses within LSL’s Estate Agency Division, enabling their employed financial consultants to offer Financial Services to customers of the branch networks. Advance Mortgage Funding (previously trading as Pink Home Loans), operates a mortgage intermediary network, providing products and services to financial intermediaries since 1990, joining the LSL Group in 2010.
www.primis.co.uk

 
The Mortgage Alliance

The Mortgage Alliance is a trading style of First Complete and distributes mortgages and financial services products to directly authorised mortgage intermediaries.
www.tmaclub.com

 
Personal Touch Financial Services

Personal Touch Financial Services is directly authorised by the FCA and operates a financial services intermediary network, providing products and services to financial intermediaries, launched in 1994 and joining the LSL Group in 2018.
www.personaltouchfs.com

 
RSC New Homes Ltd

RSC New Homes was acquired in 2018 and provides mortgage and protection brokerage services to purchasers of new homes. They are based in Cheadle Hulme with satellite offices in Birmingham and Leeds.
www.rscnewhomes.com

 

Mortgage and protection advice is provided by Embrace Financial Services Ltd., an Appointed Representative of PRIMIS Mortgage Network (PRIMIS), a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority for mortgages, protection insurance and general insurance products only. Your Move and Reeds Rains and the LSLi brands are Introducer Appointed Representatives of PRIMIS. Linear Financial Solutions, an appointed representative of Advance Mortgage Funding and Openwork, provides those products through a network of financial consultants based remotely and in the branches of estate agents. First2Protect is a specialist business arranging household insurance for customers of LSL’s Estate Agency Division and third party introducers. Mortgages First is an appointed representative of First Complete and specialises in providing mortgages and financial services to customers financing the purchase of new-build property. Insurance First Brokers is an appointed representative of First Complete and provides pure protection and general insurance brokerage services.


Financial Services

LSL’s Financial Services teams specialise in the brokerage of mortgage, pure protection and general insurance products through a range of brands. Following the acquisition of Personal Touch Financial Services in January 2018, LSL’s combined appointed representative network is the second largest in the UK5 and across its brands, the Group has 682 appointed representative firms and 1,745 advisers. The total value of mortgage completions arranged by PRIMIS in 2017 was £21.0bn up 22.8% from 2016.

Embrace Financial Services

Embrace Financial Services (Embrace) was created in December 2018, bringing together over 350 financial advisers from Embrace Mortgage Services and the Your Move and Reeds Rains estate agency networks. Embrace financial advisers have experience of arranging mortgages and protection insurance policies for all types of customers, from first time buyers to long term property investors, and can help customers who are remortgaging, upsizing and downsizing – right across the UK.
www.embracefs.co.uk

PRIMIS Mortgage Network

PRIMIS Mortgage Network is a trading name of First Complete and Advance Mortgage Funding and both companies are directly authorised by the FCA. First Complete acts as principal for most of the estate agency businesses within LSL’s Estate Agency Division, enabling their employed financial consultants to offer Financial Services to customers of the branch networks. Advance Mortgage Funding (previously trading as Pink Home Loans), operates a mortgage intermediary network, providing products and services to financial intermediaries since 1990, joining the LSL Group in 2010.
www.primis.co.uk

The Mortgage Alliance

The Mortgage Alliance (which also trades as TMA) is a trading style for a mortgage club which distributes mortgages and financial services products to directly authorised mortgage intermediaries.
www.tmaclub.com

Personal Touch Financial Services

Personal Touch Financial Services is directly authorised by the FCA and operates a financial services intermediary network, providing products and services to financial intermediaries, launched in 1994 and joining the LSL Group in 2018.
www.personaltouchfs.com

RSC New Homes

RSC New Homes was acquired in 2018 and provides mortgage and protection brokerage services to purchasers of new homes. They are based in Cheadle Hulme with satellite offices in Birmingham and Leeds.
www.rscnewhomes.com

Mortgage and protection advice is provided by Embrace Financial Services Ltd., an Appointed Representative of PRIMIS Mortgage Network (PRIMIS), a trading name of First Complete Limited which is authorised and regulated by the Financial Conduct Authority for mortgages, protection insurance and general insurance products only. Your Move and Reeds Rains and the LSLi brands are Introducer Appointed Representatives of PRIMIS. Linear Financial Solutions, an appointed representative of Advance Mortgage Funding and Openwork, provides those products through a network of financial consultants based remotely and in the branches of estate agents. First2Protect is a specialist business arranging household insurance for customers of LSL’s Estate Agency Division and third party introducers. Mortgages First is an appointed representative of First Complete and specialises in providing mortgages and financial services to customers financing the purchase of new-build property. Insurance First Brokers is an appointed representative of First Complete and provides pure protection and general insurance brokerage services.


Surveying Division – Surveying and Valuation Services

e.surv Chartered Surveyors

e.surv Chartered Surveyors is one of the country’s largest providers of property risk and residential valuation services6. Combining industry leading technology with a nationwide network of over 400 surveyors, e.surv provides a range of products and services to a customer base that includes lenders, intermediaries, social housing entities, estate agents, private homeowners and other stakeholders in the UK residential property sector. Now in its fifth year, the e.surv Graduate Residential Surveying Programme has launched the careers of nearly 200 graduates and represents a strategic commitment to a sustainable and evolving industry.
www.esurv.co.uk

 
Walker Fraser Steele Chartered Surveyors

Walker Fraser Steele Chartered Surveyors is one of the longest established Chartered Surveyor brands in Scotland, Walker Fraser Steele was founded in Glasgow in 1884 and became part of e.surv Chartered Surveyors in 2013. The acquisition substantially expanded LSL’s geographic coverage within Scotland and the business now provides surveying and valuation services from locations across Scotland for both local and national clients, including the Home Report, an essential component of the Scottish home buying process.
www.esurvscotland.co.uk

 

Surveying & Valuation Services

e.surv Chartered Surveyors

e.surv Chartered Surveyors is one of the country’s largest providers of property risk and residential valuation services6. Combining industryleading technology with a nationwide network of over 400 surveyors, e.surv provides a range of products and services to a customer base that includes lenders, intermediaries, social housing entities, estate agents, private homeowners and other stakeholders in the UK residential property sector. Now in its fifth year, the e.surv Graduate Residential Surveying Programme has launched the careers of nearly 200 graduates and represents a strategic commitment to a sustainable and evolving industry.
www.esurv.co.uk

Walker Fraser Steele Chartered Surveyors

Walker Fraser Steele Chartered Surveyors is one of the longest established Chartered Surveyor brands in Scotland, Walker Fraser Steele was founded in Glasgow in 1884 and became part of e.surv Chartered Surveyors in 2013. The acquisition substantially expanded LSL’s geographic coverage within Scotland and the business now provides surveying and valuation services from locations across Scotland for both local and national clients, including the Home Report, an essential component of the Scottish home buying process.
www.esurvscotland.co.uk

Notes
1 The LSL Estate Agency Network is made up of wholly owned and franchised branches. The market position is based on LSL’s own calculations and assessment of branch numbers using publicly available data.
2 With 260 physical branches, Your Move has more branches than any other single brand of estate agents, verified using publicly available data.
3 Hitwise December 2017.
4 Google Analytics January – December 2017.
5 Which Network – network performance figures for 2017 showing the combined numbers for PRIMIS (First Complete and Advance Mortgage Funding).
6 The market position is based on LSL’s own calculations and assessment using publicly available data.